The decision to list a property tends to move faster than the decision about who should manage it - and that imbalance costs sellers more often than most would expect. The appraisal meeting is where many sellers make their decision, and it is also where the least useful information tends to be exchanged. Choosing the right real esta… Read More


There is a version of agent selection that feels considered and turns out not to be.What gets evaluated in a typical appraisal meeting is mostly surface. Presentation quality. Confidence. The ability to quote a price with conviction. None of those things confirm capability.Most sellers who chose the wrong agent never know they chose… Read More


Picture the week before your property goes live. There is a photographer booked, a floor plan being drawn, an online listing being written, and three different portals that all need separate account management.A real estate agent managing a property sale is doing significantly more than most sellers realise before they go through the proces… Read More


There is a version of local knowledge that is mostly cosmetic.Both agents will mention the suburb. Both will reference recent sales. Both will talk about demand in the area.What follows is not about which agency has the most signboards in a suburb. It is about what genuine local market knowledge actually is, and why it changes what … Read More